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From: The Founding Owners of Fiore La Jolla Boutique. Co-Authors, “How to Open Your Own Unique Boutique”
Starting a business is a serious proposition that will take planning, effort, discipline, and just plain old hard work.
If your dream is to open a boutique, chances are your head is spinning with questions about how much money you will need, where funding will come from, where to find suppliers, how to lease a retail space, what your boutique’s specialty should be, and the biggest question is usually
The authors of this ebook are the founding owners of Fiore La Jolla Boutique in the beautiful (and extremely high priced real estate) of La Jolla, CA. Our boutique specializes in high quality Italian made bath and body, cosmetics, natural skin care products, and accessories.
We have a beautiful boutique (and that’s not being conceited – at least one customer gives us that compliment every day.) More importantly, we have a successful business, in one of the most affluent shopping districts in the United States (La Jolla.) Click the link above to see our homepage and learn more about our business.
I think it is fair to say that what we have done with our boutique is no small accomplishment, and even more so considering that we have gotten this far in just under two years. Not too bad, considering many small businesses (around 95%) don’t make it past their first year in business. Where We Started
A few years ago, we both had full time jobs working for large companies. We had what many would call “promising careers”: Decent salary, benefits, retirement, relative “job security”.
But as is typical for many workplaces throughout corporate America, there was a price to pay for “success”; long hours, difficult personalities, and the rat race politics that seem to be the norm in most organizations. It was draining us emotionally and physically, and the gratification we once felt in our jobs was vanishing quickly.
For similar reasons, we felt that starting our own business was the only way to create real financial security, independence, and freedom. After walking into a great boutique while on vacation, we realized this could be the perfect business for us; having our own boutique would be a great way to combine our interests and skills while building an et for our future.
For both of us, the time had come for taking the plunge and starting our own enterprise, except for that burning question we talked about earlier: “Where do we start?”
Well we didn’t have a coach, a guide, or an ebook to point us in the right direction. In retrospect, we wish we would have – it would have saved us lots of time, energy, and money!
Our first retail space was not much bigger than a closet (okay, that’s an exaggeration, but it was small…) But the key for us was that we defined our dream, believed in it, and took action, one step at a time. W ver we didn’t know how to do, we learned by research or trial-and-error, often the hard (and expensive) way.
The result was that we created a small but well presented boutique, with a charming theme and a product selection that was truly unique. We soon discovered, small or large… people loved it. The best part was, we accomplished this in a very short time, on a limited budget.
Only 9 months later, we had out-grown Cedros. “Cute and cozy” was great, but it was time to find a location that would allow our business to truly blossom. Within 30 days of shopping around for a new space, we had signed a lease for a larger, beautiful, high profile space in one of America’s most affluent and highly trafficked luxury shopping districts – La Jolla, CA (without credit checks or financial statements by the way.)
Our ebook course is the culmination of all of those experiences. It is a step-by-step guide on how to open a boutique, packed with all those difficult, hands-on lessons we learned the hard way. It is a blueprint for how to create a boutique business. Basically, we felt compelled to create the resource we wish we would have had, to help others like ourselves achieve their goals with less headache, expenditures, and time than it took us to do so… 
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